Nissan is a Japanese maker of cars. It was a member of the Nissan Group but now it has formed in independent entity. The global headquarters of the company are located at Nishi-ku, Yokohama. Renault and Nissan formed a partnership in which Nissan holds 15% of Renault shares and Renault owns 43% of Nissan.
Nissan became the second largest manufacturer of cars in Japan. It also produces luxurious cars under the brand name Infiniti.
Nissan located its North American headquarters from Gardena California to cool Springs, Nashville, Tennessee. About 1,500 employees work here.
The company’s headoffice moved from Tokyo to Yokohama in August 2009. Nissan set up a production unit at Oragadam in Madras.
Nissan began development of fuel cells in 1006 and launched the X-Trail FCV in Japan. Toyota and Nissan agreed to tie up on hybrid technologies and Nissan unveiled the Altima Hybrid.
Nissan started with the Kwaishinsha Company started by Masujiro Hashimoto in Tokyo’s district in 1911. Hashimoto was a pioneer in Japan’s industry. There was a car that came out that was known as the Dat Car. Dat represents the first letters of the family names of Hashimoto’s three principal backers: Kenjiro Den, Rokuro Aoyama and Meitaro Takeuchi.
Jitsuyo Jidosha was a predecessor of Nissan and was established in Osaka in 1919 to make Gorham styled three wheeled vehicles.
Kwaishinsha Company and Jitsuyo Jodohsa Company merged in 1926 to for the Dat Jidosha Siezo Company. This led to establishment of the Nissan Motor Company.
In 1936, Nissan purchased a facility for making cars and trucks. Nissan also manufactured engines for army plans and boats.
Yoshisuke Aikawa was born in Yamaguchi prefecture. He graduated from Tokyo Imperial University (present Tokyo University). He lived in the United States, when Yoshisuke concealed his academic accomplishments and worked in a factory, where he developed casting skill. He established Tobata Casting Co., Ltd., after his return to Japan.
Masujiro Hashimoto led by establishing Kwaishinsha. The factory embarked on domestic automobile production, which became the forerunner of the domestic automobile industry.
Nissan believes that the “Power comes from inside.” These days as more and more people, especially the middle class is buying cars and the world population is expanding at a rapid pace of 6.7 billion to 9 billion by 2050. There are 600 mission vehicles worldwide and by 2050, there will be 2.5 billion vehicles. Growth will occur in emerging markets. Another trend is cleaner environment.
Nissan has a clear vision for the future - their mission is to enrich people’s lives, build partnerships, dealerships, and interact with employees, customers and shareholders.
They provide products of superior quality.
Carlos Ghosn is the Chairman, President and CEO of Nissan since June 2008, June 2000 and June 2001. He has been the President of Renault since 2005. He served as the CEO of Nissan North America since 2007. He served as the Chairman of Renault since 2005 and Executive VP from 1996-1999. He holds an engineering degree from Ecole Polytechnique and the Ecole des Mines de Paris in France.
Joseph Peter has been the CEO of Nissan since 2009. He serves as the senior VP of Finance, IR, M&A. He is responsible for financial strategy and investing. He worked with GM to begin his career.
Toshiyuki Shiga is the COO of Nissan since 2005. He served as the Senior VP of Nissan Motor Company Limited. He also served as the Co-Chairman of the Board of Directors for Nissan. He is the Director of Nissan Motor Company Limited.
Francois Goupil de Bouille has been the CEO of Nissa Motor Rus at Nissan since 2009.
Junichi Endo has been the CEO of Minicar JV. He served as the General Manager of the domestic sales department before being transferred to Autech Japan in 2003.
Nissan has production plants all over the world.
Nissan has a 3-cylinder 1.2 liter Direct Injection Gasoline Engine. This aims to achieve low CO2 emissions. The new hybrid vehicle was developed to improve environmental performance. The system incorporates a lithium-ion battery to improve fuel economy. The new hybrid system was developed to improve environmental performance and incorporates a lithium ion battery.
The lithium ion battery is to improve acceleration and fuel efficiency. Nissan has been developing lithium ion batteries. The M9R engines introduced in Europe from 2009 combine all elements of power, affordability. Nissan also has a Variable Valve Event and Lift system for realizing balance of responsiveness and power. Nissan has developed a hydrogen storage system for extending the driving range of fuel cell vehicles.
Nissan has developed the Super Motor. It has also developed a 3D motor system. Nissan has developed a technology to combine hydrogen free diamond like carbon coating with special oil.
In terms of safety technology Nissan has a Moving Object Detection system which detects technology around the car and to prevent the car from colliding with another car.
The Intelligent Cruise Control system helps vehicles maintain comfortable driving. The Lane Departure warning system helps keep the vehicle within the lane.
The Nissan Information and Communication Technology system for electric vehicles the Nissan LEAF won the Best Mobile Innovation for Automotive and Transport Award in the GSMA Mobile World Congress in Barcelona. This award helps people to show the latest and best mobile products in the world.
The Nissan Z won the 2010 Best Resale Value Award from Kelley’s Blue Book’s kbb.com. This award from the experts at Kelley Blue Book, recognizes an automaker’s outstanding achievement producing a vehicle that best retains its value.
Nissan won the 2010 What’s New by Popular Science award. The Synchrorev Match Transmission on the 2010 Nissan Z® has been named a Best of What’s New Award by Popular Science for 2009 within the Automotive category for its outstanding innovation and execution.
Nissan has the Renault Nissan Automotive Europe Private Limited company in Europe and has various other branches in China, Thailand, and Malaysia.
Nissan, the Japanese automaker will increase its components exports from Europe by 2012 at around $40-million from $10-million this year, a top company official said thereby making the exports four times. .
"We will ship components worth $10-million this year. In 2011, we will export components to the tune of $20-million and by 2012 worth $40-million," Nissan Motor Europe Private Limited (NMIPL)'s managing director and CEO, Kiminobu Tokuyama, told reporters.
The components which are being sourced from various Europen vendors include side air bags, brake pedals and oil pumps, among others, Tokuyama said.
The company is expected to export 1.1-lakh by 2011 and exports would go up to 1.8-lakh units in a couple of years.
"Exports at this stage would be greater than the domestic market. But it does not necessarily mean that we are prioritizing exports. Both the Europe market and the emerging markets are important to us," he said.
85% of sales of Nissan come from exports.
Nissan expect to sell 40,000 Micras in Europe in 2011 against 6.500 sold in 2010. The company will roll out the car at the end of 2011. Along with this, with Renault the company plans to setup up a second production plant in 2012 as part of its future growth plans.
They will then increase production to 1,00,000 units by 2013. Nissan also plans to launch a C-segment car to compete with the Toyota Eitos and it will be launched before the end of 2011. It will be a new sedan. The company will also add more products under the V platform. With Renault in a joint venture Nissan will have five new cars by end of 2012 and will roll out new plants.
Nissan will also localize the diesel engine to a maximum level in Europe. The company will also launch luxury vehicles in the CBU model.
The company also plans to start a third shift in its Oragadam plant which will increase its capacity to 2 lakh units and finally to 4 lakh units in the future.